New? Isn't it old we actually want?

This fascination we have with what's new, current, on trend etc, is a big rouse, what we actually want is old. This is no shock revelation, what is shocking is that we are aware of this façade and go along with the "play" all to make many different industries function.
Fashion is one of the biggest users of this rouse, however it's become almost theatrical, in a sort of Greek tragedy way. Everything's so dramatic leading up to the fashion weeks, "what will Chloe show, Galiano? Another year of Pirate pants Vivienne?" But really all we want to know if which design movement, period in time, are they going to reference?

We don't go and watch theatre any-more so fashion has kind of taken over this role of Drama and frankly it's quite endearing.

McQueen was one of the greatest for this, and what did he (mainly) look to, Nature, i.e. Paganism. He, for a number of seasons, used horns, feathers, large floral prints, but in a tainted way, maybe more like an artist, in the sense of, perhaps, venting his inner turmoil with this mortal coil?

However his piers like Hussein Chalayan creates avant-garde (dramatic) fashion with futuristic imagery, however this could be linked to the Futurism movement in Italy or the Architecture of Frank Lloyd Wright.

My suppose my point is fashion isn't just an industry in the form of retail, it is also an industry in the form of theatrics, and without the theatrics the retail wouldn't be as domineering in the spectrum of the overall retail market.